Jiahe Food at FBIF 2025 Exhibition: Reshaping Healthy Beverage Experience through Innovation

FBIF 2025 Food Innovation Exhibition successfully concluded at the National Exhibition and Convention Center (Shanghai) on May 10. As a leading food event with extensive industry influence across the Asia-Pacific, the exhibition brought together more than 600 exhibitors and over 2,000 innovative products, welcoming over 47,000 attendees.

With the theme of Plant-Based New Flavors, Fresh Inspired Creations, Jiahe Food delivered comprehensive innovative solutions and injected new vitality into the healthy beverage sector.

Star Product Portfolio Shines Bright

In recent years, Jiahe Food has continuously expanded its layout in the consumer-end market. Centered on healthy and delicious products, the company has built a differentiated brand matrix to meet diverse consumer demands for healthy beverages, establishing three core brands: SupOat, Golden Cat and Kalima.

SupOat focuses on the plant-based beverage track, specializing in organic oat milk to cover segmented scenarios including healthy breakfast and sports nutrition, providing consumers with low-burden high-quality drink choices. Golden Cat adheres to the concept of Free Coffee Lifestyle, launching popular products such as 20x concentrated coffee liquid, flavored coffee liquid and freeze-dried coffee powder. Its convenient ready-to-drink formats reshape modern coffee consumption scenarios. Kalima keenly captures the healthy trend of new tea beverages. Through raw material upgrading and formula optimization, it renews traditional milk tea and crafts innovative drinks that balance great taste and health benefits.

New Product Launches Lead Industrial Trends

The new product display area of Jiahe Food attracted large crowds of visitors and became a popular photo spot throughout the exhibition. Golden Cat Black Coffee is made from 100% Arabica beans via direct original bean extraction, retaining natural aroma with zero sugar and zero fat. Featuring stronger flavor and better refreshing effect, its compact individual packaging is highly favored by office workers.

In the plant-based sector, Kalima launched Mung Bean Coconut Milk. Blending premium mung beans and Southeast Asian coconut, the product adopts targeted enzymatic hydrolysis technology to preserve natural sweetness, with dual healthy advantages of low sodium and plant protein. “The perfect combination of mung bean and coconut brings a particularly fresh taste,” commented one visitor from Guangzhou.

Industry Exchange: Discussing the Future of Healthy Beverages

During the exhibition, Jiahe Food’s booth received distributors, retailers and industry experts from across the country. Many insiders showed great interest in Jiahe’s products and held in-depth exchanges on market prospects, channel innovation and marketing strategies. Every communication built mutual consensus on upcoming market opportunities.

A purchasing manager from a chain convenience store stated: “Jiahe’s new products perfectly fit current consumption trends. The combination of convenient packaging and healthy formulas gives them strong competitiveness in our retail channels.”

With the successful conclusion of FBIF 2025, Jiahe Food fully demonstrated its brand strength through comprehensive product displays. Backed by innovative concepts and cutting-edge technologies, the company has become an important benchmark leading the evolution of the food industry. Moving forward, Jiahe Food will further increase R&D investment in plant-based beverages, functional coffee and other fields, keep exploring the integration of health and deliciousness, and explore new industrial opportunities together with partners.